About Google Ads
Ads On Google consists of a small specialized team of Google AdWords management experts. We have the skills, dedication and experience to advance your online. search engine marketing and dramatically increase your income.
Unlike many other AdWords management companies. Google Ads will give your business and online marketing campaigns the time and attention. they need to succeed in today’s competitive online environment. We are completely transparent with all the work we do and all the campaigns. we create for you remain your property even . If you decide to take over the management and operation of the account in the future.
As we do not use Google’s MDS system, there is no shielding of your account and we do not generate. Additional profits from each additional click you receive. Companies that work in this system have an incentive to get as many clicks for you as possible . Rather than keeping a low budget by only targeting traffic with a high chance of converting to a sale. Our goal is to keep your costs to a minimum and ensure you are targeting the right demographic while maximizing your return on investment.
At Ads On Google
we limit the number of clients we work for at any one time so that we can devote enough time to helping you grow your business online. You can be sure that our experienced and professional team is doing everything in their power to guarantee the best possible results.
Optimize your website to improve your quality score
Google’s ongoing algorithm updates are blurring the lines between AdWords and SEO. While it used to be possible to achieve a high Quality Score simply by mentioning an AdWords keyword several times on your ad’s landing page.
Google’s algorithm was developed to produce the most up-to-date results on SERPs (search engine results pages), but the evolution of this algorithm has also influenced perceived “landing page quality” measure of relevance for many AdWords advertisers.
In case you are not familiar with the Google Quality Score metric, you can view it by hovering over the small bubble under the Status heading on the Keywords page. This metric indicates how relevant Google considers each individual keyword to be to the content of your landing page and the entire site.
Without going into too much detail, basically if you improve your quality score, your average cost per click (CPC) will decrease. This will stop irrelevant ads from appearing under any specific search query.
For example, let’s say you run a Google search for “SEO Brisbane”. You don’t want an ad showing up on eBay just because they chose to list it as one of their keywords, do you? Google recognizes this and essentially penalizes companies with lower Quality Scores by increasing the cost of running their AdWords ads. If your Quality Score is too low, your ads won’t even be able to show.
By designing AdWords to work this way, Google encourages more relevant advertisers and discourages those that don’t (and people who don’t really know what they’re doing). Obviously, every advertiser wants to increase their relevance and decrease their CPC! Now, on-page optimization of your website will not only help your SEO by improving your organic ranking, but will also improve your perceived relevance for your keywords and lower your AdWords cost per click.
Here are some tips you can do to improve your on-page optimization.
- Make sure all META descriptions (up to 160 characters) and title titles (up to 70 characters) are complete and include some of your keywords. Don’t use keywords though!
- Remove “Welcome” from all title tags on your website (this is a very common mistake) and include some of your keywords in the H1 and H2 tags without going overboard and making the site look spammy.
- Make sure your keywords, variations of those keywords, and related words are included in content throughout the site, but especially on the landing page of your AdWords ads.
- To realistically describe what the images on your site are like, insert Alt tags. Some of them should contain keywords.
You can also link to a specific landing page using a social media account of other SEO methods. This will also help Google see how relevant your website is to your keywords and give that page a boost in the organic SERPs as well as help your Quality Score. If you need more specific help with this, speak to the BrisDigital team who will be able to offer advice on how to increase your SEO (and therefore Quality Score).
Once you’ve made all of the above changes, you’ll notice over the next few weeks that your organic rankings will likely improve and your Quality Score will improve as well. This will result in a gradual decrease in your cost per click, giving you better value for your investment. If you’re currently running a successful AdWords campaign and haven’t optimized your website, it’s time to do so. Not only will this allow you to get more clicks from your budget, but your AdWords ads will also rank higher than some of your competitors.
If you are interested in more information about improving Quality Score or anything related to PPC advertising, please contact us by phone or via the contact form on this website
Facebook PPC ads are slightly different from Google Adwords because they use a push marketing strategy. This type of strategy means that advertisers are forced to wade through unnecessary ads to capture the attention of their target audience, as these ads typically appear when users are scrolling through their newsfeeds and diligently looking at cat memes and baby photos. So it’s safe to say that users’ minds are focused on things more important than your unique selling point. This is why Facebook ads must be extremely relevant to the target audience and present a powerful and memorable message to them.
The good news is that Facebook allows advertisers to target micro-demographics by providing intimate information about their users, such as their favorite movies, books and TV shows. This allows advertisers to limit impressions to a niche audience that is highly relevant to their brand and more likely to interact with their ads. Add to that the fact that the average Facebook session usually lasts longer than a normal Google search session, it’s worth considering Facebook for building brand awareness, loyalty and sending highly specific messages to your target audience.
Google AdWords ads are generated based on a search query entered by the user. In this scenario, the user is actively searching for your product or service and automatically qualifies as a potential lead. If your AdWords account is managed properly, all it takes is a smart call to action to attract customers! Many businesses choose to manage their AdWords accounts because the AdWords campaign management system is much more complex than Facebook’s.
This is due to the huge amount of advanced features, integrations and data on offer. App Extensions, Review Extensions, Product Listing Ads, Remarketing and Display Network Ads, which as of last week can display your Google+ posts on the web, effectively extending your social brand content beyond the social network. Currently, Google rewards users with 0 to 1000 followers for this feature. what’s this You don’t use Google Plus? We recommend that you check out this article on why Google+ is an essential part of your digital marketing strategy.
There’s no denying that Google AdWords is the most effective way to target clicks and conversions to specific products and services. Users already have an idea in mind that they want to explore or a problem that needs to be solved. Unlike Facebook, where the original intention is to entertain the user, not to sell